One product, sold hard, in several countries at once: the theme's job was to make each market feel like it was built for that market.
Multi
Markets
localised storefronts per region
Custom
Theme
Shopify 2.0, not a theme-store build
DTC
Single-product focus
conversion-led merchandising
The problem
Beast sells a blender that is bought on design and performance rather than on price, which means the store has to carry a lot of visual weight: full-bleed video, product photography, and a merchandising flow that builds a case rather than listing specs.
It also sells into multiple countries, and each market needs its own language, currency, promotions and shipping messaging. That is not something you bolt on afterwards.
What we did
The storefront is a custom Shopify 2.0 theme rather than a theme-store purchase, so the layout follows the brand: video-led hero, full-width product storytelling, and a promotion bar that carries market-specific offers.
Localisation runs on Shopify Markets, so each region gets its own language, currency and merchandising while sharing one catalogue and one admin. The market is selected automatically, which is the correct default even though it means the site you see depends on where you are.
Because it is a theme rather than a headless build, the client keeps Shopify's app ecosystem and the admin their team already knows, which for a DTC brand running frequent promotions matters more than a Lighthouse point.
The outcome
The brand runs regional storefronts with their own language, pricing and promotions without maintaining separate stores, and the marketing team merchandises all of them from a single Shopify admin.
Platform
Localisation
What we learned
Shopify Markets beats running a store per country. One catalogue, one admin, and localisation handled by the platform rather than by a sync job.
For a single-product DTC brand, the theme is the pitch. Sections have to be built for storytelling, not for listing a catalogue.
Thirty minutes with the engineer who would lead the project. You will leave with an opinion on what to build, what to skip, and roughly what it costs, whether or not you hire us.
2 build slots open · Next start: early next month
What happens next