This is a funnel first and a marketing site second, so every decision was judged on whether it kept an applicant moving.
~2 min
To prequalify
multi-step, mobile-first
<1 day
To funding
where underwriting allows
1
Design system
shared by marketing and the app
The problem
The business is lending, and the only thing on the site that makes money is the prequalification flow. Everything else exists to get an owner into it.
That flow has to stay fast and credible on a phone, feed underwriting cleanly, and above all never lose an applicant halfway through. A business owner abandoning at step three of five is the single most expensive event on the site.
What we did
The work ran across the Laravel API and the React front end: the multi-step form with its validation and state handling, and the data contracts behind it, so that what the form collects is what underwriting can actually use.
A Tailwind design system keeps the marketing pages and the application surface visually consistent. That matters more in lending than in most categories: a form that looks like it came from a different company than the page that sold it is exactly where people stop trusting a financial product.
The outcome
Owners prequalify in roughly two minutes on a phone, the submitted data lands in a shape underwriting can act on, and the marketing and application surfaces share one visual system.
Frontend
Backend
What we learned
Design the form against what the downstream system consumes, not against what is easy to ask. A tidy form that produces unusable data has moved the problem, not solved it.
In a financial product, visual consistency between the pitch and the form is a conversion mechanism, not a brand nicety.
Thirty minutes with the engineer who would lead the project. You will leave with an opinion on what to build, what to skip, and roughly what it costs, whether or not you hire us.
2 build slots open · Next start: early next month
What happens next