The problem
Surplus food has a deadline
TreeDots runs three things under one roof: a marketplace where suppliers list excess or imperfect food to businesses at lower prices, a temperature-controlled logistics service, and an admin system for digitising a supplier's own processes.
The commodity is perishable and the inventory is, by definition, irregular. Stock that is listed but already gone, or a delivery window that the cold chain cannot actually meet, is not a bad user experience here: it is spoiled food and a lost customer.
