Selling a business is a confidential, months-long process, so the site's job is to qualify both sides before anyone picks up the phone.
2
Audiences, one site
buyers browsing, sellers enquiring
Accounts
Buyer registration
gating detailed listing data
20yr
Brokerage credibility
carried through the design
The problem
A business brokerage serves two sides at once. Buyers want to browse what is for sale in detail. Sellers want discretion, because a leaked sale process unsettles staff, customers and suppliers.
That tension shapes everything. Listings have to be public enough to attract buyers and vague enough to protect the seller, with the detail released only to someone who has registered and identified themselves.
What we did
Listings are browsable publicly at a summary level, with buyer accounts gating the detail. Registration is the qualification step: it converts an anonymous browser into a named lead the brokers can work, and it gives the seller the confidentiality the process requires.
The seller journey is deliberately separate. Sell My Business and Exit Planning are their own routes rather than a form on the listings page, because someone considering selling is at a completely different stage from someone shopping.
The build is WordPress with Elementor, which puts the content in the marketing lead's hands. For a brokerage publishing new listings and market commentary continuously, waiting on a developer would have been the bottleneck.
The outcome
The brokerage publishes and updates listings itself, buyers self-qualify by registering, and the seller-side content runs as its own funnel rather than competing with the buyer experience.
Platform
Features
What we learned
When two audiences want opposite things from the same content, split the journeys rather than compromising on one page.
Gating detail behind registration can serve the client's confidentiality obligation and lead qualification at the same time.
Thirty minutes with the engineer who would lead the project. You will leave with an opinion on what to build, what to skip, and roughly what it costs, whether or not you hire us.
2 build slots open · Next start: early next month
What happens next