Mojibricks

The catalogue spans soft toys, ride-ons, drawing tablets and collector building sets, which is a wide range with no single obvious navigation. The buyer is a parent making a judgement about safety and quality for someone else, usually against a deadline like a birthday.

That means two things the storefront has to do quickly: get them to the right category, and answer the trust question before they have to ask it.

The store is built on Shopify's Impact theme, rebranded and restructured rather than used as shipped. The hero leads with the current promotion, because in this category discount is a genuine motivator and hiding it wastes the fold.

Directly under the offer sit four trust signals: safe and durable, premium quality, fast shipping, and a small-business note. Those answer the parent's actual questions in the same glance as the discount, rather than making them hunt for a policy page.

Navigation splits the catalogue by how people shop it rather than by internal taxonomy, with collector building sets separated from general toys because those are two different buyers.

• Impact theme rebranded and restructured for the catalogue
• Promotion-led hero with best sellers as the entry point
• Trust signals surfaced above the fold
• Collections split by shopper intent, not internal categories

The store handles a broad, mixed range without the navigation collapsing, and the client runs promotions and seasonal campaigns from the theme editor.